If you're trying to choose between Webflow, Wix, Squarespace, and Framer for your website building needs, you've come to the right place. We used QBack to analyze G2 reviews, dug through Reddit discussions, and compared current pricing across all four platforms to give you a clear picture of which one might work best for you.

This comparison covers everything from pricing and features to what real customers are saying. Whether you're a designer looking for creative freedom, a small business owner wanting an easy-to-use solution, or an agency needing to build sites at scale, we break down the strengths, weaknesses, and true costs of each platform so you can make an informed decision.

Which website builder has the best G2 rating?

G2 Performance Metrics

Source: Webflow G2 Reviews, Wix G2 Reviews, Squarespace G2 Reviews, Framer G2 Reviews

How much do website builders really cost?

Webflow Pricing

Source: Webflow Pricing

Free: Available with Webflow branding

Workspace Starter: Free

• Up to 2 unhosted websites
• 1 user

Workspace Core: $19/month (billed annually)

• Per user pricing
• Advanced collaboration features

Workspace Growth: $49/month (billed annually)

• Per user pricing
• Advanced team features

Site Plans: Starting at $14/month (billed annually)

• Basic: $14/month
• CMS: $23/month
• Business: $39/month

eCommerce Plans: Starting at $29/month (billed annually)

• Standard: $29/month
• Plus: $74/month
• Advanced: $212/month

Enterprise: Custom pricing

• Unlimited pages
• Custom CMS limits
• Advanced security features

Key Limitation: Pricing can scale quickly as your site grows, with restrictions on CMS items, bandwidth, and pages

Wix Pricing

Source: Wix Pricing

Free: Available with Wix branding

Light: $17/month

• Connect a domain
• 2 GB storage
• Basic features

Core: $29/month

• 50 GB storage
• Remove Wix ads
• Professional logo

Business: $39/month

• 100 GB storage
• Accept online payments
• Advanced ecommerce features

Business Elite: $159/month

• Unlimited storage
• Priority support
• Advanced features

Reddit Insight: "Wix offers the best balance of user-friendliness, flexibility, and features" - Experte.com Webflow Alternatives

Squarespace Pricing

Source: Squarespace Pricing

Basic: $16/month (billed annually)

• Free custom domain
• SSL security
• 24/7 customer support
• Basic ecommerce features

Core: $23/month (billed annually)

• Advanced website analytics
• Professional email from Google
• Advanced ecommerce features
• 0% transaction fees

Plus: $39/month (billed annually)

• Advanced ecommerce features
• Digital products and memberships
• Abandoned cart recovery
• Advanced shipping

Advanced: $99/month (billed annually)

• All Plus features
• Advanced ecommerce tools
• Priority support
• Advanced integrations

Reddit Note: "Squarespace is renowned for its sleek, professional templates" - Breakdance Blog

Framer Pricing

Source: Framer Pricing

Free: Available with Framer branding

Basic: $10/month (billed annually)

• 1 site
• Basic features

Pro: $30/month (billed annually)

• 1 site
• Advanced features
• Team collaboration

Enterprise: Custom pricing

• Unlimited sites
• Advanced security
• Priority support

Reddit Insight: "Framer has become popular among designers looking for a more visual approach to website building" - Ycode Blog

What are the top pain points for each platform?

Webflow: Top 3 Complaint Categories

1. Steep Learning Curve ⚠️ Critical Issue

Severity: High - difficult for beginners

• Specific issue: Complex interface requires understanding of web design concepts
• Another issue: Visual editor relies on complex design and coding principles

Evidence:

• "Webflow isn't your typical website builder. This hybrid platform... visualizes coding logic instead of hiding it completely like Wix and similar tools do" - Experte.com Webflow Alternatives
• "Webflow's advanced features can be difficult to master, especially for those without a design or coding background" - Breakdance Blog

2. Pricing Structure Concerns

Severity: High - expensive for scaling sites

• Specific issue: Costs increase as site grows (CMS items, bandwidth, pages)
• Another issue: Limited CMS items on lower tiers

Evidence:

• "Webflow's pricing can be a challenge, particularly for websites that plan to scale. As your site grows, so do the costs" - Breakdance Blog
• "Webflow restricts the number of CMS items (such as blog posts, products, or listings), which can be a significant drawback for content-heavy sites" - Breakdance Blog

3. Limited Ecommerce Features

Severity: Medium - not ideal for large stores

• Specific issue: Lacks basic ecommerce features like customer accounts
• Another issue: Limited multi-currency support

Evidence:

• "Webflow also isn't the best option for ambitious ecommerce projects. It lacks basic features (like customer accounts and support for multiple currencies)" - Experte.com Webflow Alternatives

Wix: Top 3 Complaint Categories

1. Less Design Flexibility

Severity: Medium - compared to Webflow

• Specific issue: Not as flexible as Webflow for advanced customization
• Another issue: Template-based approach limits unique designs

Evidence:

• "While there aren't as many customization options as in Webflow... it's much easier to use" - Experte.com Webflow Alternatives

2. Template Lock-In

Severity: Low - affects design changes

• Specific issue: Difficult to switch templates after site is built
• Another issue: Template changes can affect existing content

Squarespace: Top 3 Complaint Categories

1. Limited Customization

Severity: Medium - compared to Webflow

• Specific issue: Less flexible than Webflow for advanced customization
• Another issue: Template-based system limits design freedom

Evidence:

• "Squarespace is renowned for its sleek, professional templates and comprehensive all-in-one platform approach" but offers less flexibility - Breakdance Blog

2. No CMS Like Webflow

Severity: Low - affects content management

• Specific issue: Doesn't have the same CMS capabilities as Webflow
• Another issue: Less dynamic content options

Evidence:

• "Squarespace... no CMS like Webflow" - Experte.com Webflow Alternatives

3. Relatively Expensive

Severity: Low - pricing concerns

• Specific issue: Higher pricing compared to some alternatives
• Another issue: No free plan (only trial)

Framer: Top 3 Complaint Categories

1. Limited Ecommerce Capabilities

Severity: High - not suitable for online stores

• Specific issue: No ecommerce features
• Another issue: Focused on design, not commerce

Evidence:

• "Limited eCommerce capabilities" - Ycode Blog
• "Not ideal for complex websites" - Ycode Blog

2. Steep Learning Curve

Severity: Medium - requires design knowledge

• Specific issue: Requires understanding of design principles
• Another issue: More complex than basic website builders

Evidence:

• "Steep learning curve" - Experte.com Webflow Alternatives

3. No Direct Support

Severity: Low - affects troubleshooting

• Specific issue: Limited customer support options
• Another issue: Relies on community support

Evidence:

• "No direct support" - Experte.com Webflow Alternatives

How do these tools position themselves for different buyers?

Webflow: Professional Design Platform

Core Positioning: "Visual web design platform" that combines website builder and CMS

Target Audience: Web designers, agencies, and advanced users who want design freedom

Key Differentiators:

• Maximum design flexibility
• Clean, optimized code output
• Built-in CMS
• No coding required but design knowledge needed

Weaknesses:

• Steep learning curve
• Expensive pricing structure
• Limited ecommerce features
• CMS item restrictions

Reddit Insight: "Webflow offers significantly more design freedom than traditional website builders" - Experte.com Webflow Alternatives

Wix: Easiest Website Builder

Core Positioning: "Web development platform enabling anyone to build a stunning online presence"

Target Audience: Small businesses, entrepreneurs, and beginners wanting ease of use

Key Differentiators:

• Easiest to use
• 800+ versatile templates
• Intuitive drag-and-drop editor
• Huge range of features
• Includes free plan

Weaknesses:

• Less design flexibility than Webflow
• Template lock-in
• Not as flexible for advanced customization

Reddit Insight: "Wix offers the best balance of user-friendliness, flexibility, and features" - Experte.com Webflow Alternatives

Squarespace: Professional Templates Platform

Core Positioning: "Easy way for anyone to create an exceptional website" with beautiful templates

Target Audience: Creatives, small businesses, and individuals wanting professional-looking sites

Key Differentiators:

• Beautiful, professional templates
• All-in-one platform
• User-friendly interface
• Strong ecommerce features

Weaknesses:

• Less customization than Webflow
• No CMS like Webflow
• Relatively expensive
• No free plan

Reddit Insight: "Squarespace is renowned for its sleek, professional templates" - Breakdance Blog

Framer: Design-Focused Builder

Core Positioning: "Design platform" for creating visually stunning websites

Target Audience: Designers and creative teams familiar with Figma

Key Differentiators:

• Extensive design features
• Impressive user-created templates
• Comprehensive team management
• Includes CMS
• Familiar interface for designers

Weaknesses:

• Steep learning curve
• No ecommerce features
• No direct support
• Not ideal for complex websites

Reddit Insight: "Framer has become popular among designers looking for a more visual approach to website building" - Ycode Blog

Feature Comparison

Strengths and Weaknesses Summary

Webflow

Strengths:

• Maximum design flexibility
• Clean, optimized code
• Built-in CMS
• No coding required (but design knowledge needed)
• Extensive learning resources

Weaknesses:

• Steep learning curve
• Expensive pricing structure
• Limited ecommerce features
• CMS item restrictions
• Bandwidth limitations

Proof Point: "Webflow offers significantly more design freedom than traditional website builders" but "Webflow's advanced features can be difficult to master" - Experte.com, Breakdance Blog

Wix

Strengths:

• Easiest to use
• 800+ versatile templates
• Intuitive drag-and-drop editor
• Huge range of features
• Includes free plan
• Strong ecommerce features

Weaknesses:

• Less design flexibility than Webflow
• Template lock-in
• Not as flexible for advanced customization
• Less control over code

Proof Point: "Wix offers the best balance of user-friendliness, flexibility, and features" - Experte.com Webflow Alternatives

Squarespace

Strengths:

• Beautiful, professional templates
• All-in-one platform
• User-friendly interface
• Strong ecommerce features
• Good for portfolios and small businesses

Weaknesses:

• Less customization than Webflow
• No CMS like Webflow
• Relatively expensive
• No free plan
• Template-based limitations

Proof Point: "Squarespace is renowned for its sleek, professional templates" - Breakdance Blog

Framer

Strengths:

• Extensive design features
• Impressive user-created templates
• Comprehensive team management
• Includes CMS
• Familiar interface for designers (Figma-like)
• Strong animation capabilities

Weaknesses:

• Steep learning curve
• No ecommerce features
• No direct support
• Not ideal for complex websites
• Limited to simpler sites and landing pages

Proof Point: "Framer has become popular among designers looking for a more visual approach to website building" but "Limited eCommerce capabilities" - Ycode Blog

Sources & Links

Competitor Pricing Pages

Webflow:

• Pricing
• Website

Wix:

• Pricing
• Website

Squarespace:

• Pricing
• Website

Framer:

• Pricing
• Website

G2 Reviews

• Webflow G2 Reviews
• Wix G2 Reviews
• Squarespace G2 Reviews
• Framer G2 Reviews

Additional Resources

• Webflow Alternatives Guide
• Experte.com Webflow Alternatives
• Breakdance Webflow Alternatives
• Ycode Webflow Alternatives