If you're trying to choose between Reevo, Apollo.io, HubSpot Sales Hub, and ZoomInfo Sales for your go-to-market needs, you've come to the right place. We used QBack to analyze over 31,000 G2 reviews, dug through Reddit discussions, and compared current pricing across all four platforms to give you a clear picture of which one might work best for you.

This comparison covers everything from pricing and features to what real customers are saying. Whether you're a startup looking for an all-in-one platform, a mid-market company needing robust data, or an enterprise seeking advanced intelligence, we break down the strengths, weaknesses, and true costs of each platform so you can make an informed decision.

Which Sales Platform Has the Best G2 Rating?

Apollo.io: 4.7/5 (9,238 reviews)

Apollo.io leads the pack with a 4.7/5 rating from over 9,000 reviews on G2. Users consistently praise its ease of use and lead generation capabilities.

Top Pros:

• Ease of Use — 1,847 mentions
• Lead Generation — 1,489 mentions
• Powerful Search & Automation — 1,459 mentions
• Time-saving Automation — 1,174 mentions
• Efficient Contact Information Retrieval — 1,047 mentions

Top Cons:

• Missing Features / integration limits — 638 mentions
• Inaccurate Data / email & phone verification issues — 490 mentions
• Learning Curve / onboarding challenges — 473 mentions
• Limited features on free plan / export limits — 431 mentions
• Contact data accuracy / outdated contacts — 423 mentions

Notable Review: "Top knotch sales Engagement platform" and "One stop shop for all of the customer info I need" - G2 Reviews

ZoomInfo Sales: 4.5/5 (8,871 reviews)

ZoomInfo Sales scores 4.5/5 with nearly 9,000 reviews on G2, positioning itself as a premium data intelligence platform.

Top Pros:

• Accurate contact information — 526 mentions
• Ease of use — 465 mentions
• Data accuracy — 448 mentions
• Efficient lead generation — 395 mentions
• Combined accuracy & ease — 376 mentions

Top Cons:

• Inaccurate data — 248 mentions
• Outdated accounts — 247 mentions
• Outdated contacts — 222 mentions
• Outdated information — 200 mentions
• Data inaccuracy/duplicates — 193 mentions

Notable Review: "Zoom Info: The Pinnacle of Prospecting" - G2 Reviews

HubSpot Sales Hub: 4.4/5 (13,150 reviews)

HubSpot Sales Hub has 4.4/5 rating with the largest review count at 13,150 on G2, reflecting its widespread adoption.

Top Pros:

• Ease of use / intuitive — 1,286 mentions
• Project visibility / integrations / unified data — 769 mentions
• Helpful / intuitive for sales workflows — 602 mentions
• Easy lead management / pipeline management — 596 mentions
• Easy integrations (Gmail, Zoom, Zapier, etc.) — 520 mentions

Top Cons:

• Missing features locked behind higher tiers — 467 mentions
• Steep learning curve / data import complexity — 409 mentions
• Limited features vs cheaper alternatives — 404 mentions
• Expensive for smaller businesses as you scale — 279 mentions
• Limited customization — 274 mentions

Notable Reviews: "Sales Hub is simple to use and user friendly" and "HubSpot is the CRM that can fit for all business needs" - G2 Reviews

Reevo: No G2 Reviews Yet

Reevo is a newly launched platform (raised $80M in 2025) with no G2 reviews yet. As a brand-new "AI-native Revenue Operating System," it's still building its customer base and reputation. Visit Reevo's G2 page for future reviews.

How Much Do These Sales Platforms Really Cost?

Reevo Pricing

Reevo pricing is quote-based with no public dollar amounts. Costs depend on seats, usage, and features.

Pricing Tiers:

• Core (for early teams): Max 5 users

  • 5 mailbox limit per user
  • 1,000 enrichment credits/user/month
  • 1,000 dialer minutes/user/month
  • 2,500 meeting minutes/user/month
  • 20 active sequences per org
  • Standard reporting & permissions
  • 48-hour SLA

• Pro (for scaling teams): Max 10 users

  • 10 mailbox limit per user
  • 2,000 enrichment credits/user/month
  • 2,000 dialer minutes/user/month
  • 4,000 meeting minutes/user/month
  • 50 active sequences per org
  • Custom reporting & advanced permissions
  • 24-hour SLA
  • Slack Connect with Reevo Team

• Enterprise: 10+ users

  • Custom-built plan with sales

Hidden Costs:

• No public pricing - requires sales contact
• Overage charges likely for exceeding quotas
• Startup Program: 50% off first year for qualified startups (≤20 employees, VC-backed, max 10 seats)
• True cost highly variable based on usage

True Cost Analysis: Without public pricing, budgeting is difficult. Teams exceeding usage quotas will face additional costs or need to upgrade tiers.

Apollo.io Pricing

Apollo.io pricing offers visible tiers but has hidden credit system complexities.

Pricing Tiers:

• Free: Limited features
• Basic: $49/user/month
• Professional: $79/user/month
• Enterprise: Custom pricing

What's Included:

• Trial plans: 50 credits, 5 mobile credits
• Free plans: 10,000 credits/month cap
• Paid "Unlimited" plans: Fair Use Policy applies (lesser of $Paid/$0.025 or 1M credits/year)
• Export credits consumed when exporting contacts

Hidden Costs:

• Additional credit purchases required
• Non-Gmail/Microsoft sender connections require paid plans
• Fair Use Policy limits "unlimited" plans
• Enterprise features priced separately

True Cost Analysis: Many users report needing to buy additional credits beyond base plans. The "unlimited" label is misleading with Fair Use caps. Expect effective costs 20-40% higher than list price for active teams.

HubSpot Sales Hub Pricing

HubSpot Sales Hub pricing has transparent per-seat costs but mandatory onboarding fees add significantly to first-year expenses.

Pricing Tiers:

• Free HubSpot CRM: $0
• Sales Hub Starter: $20/seat/month
• Sales Hub Professional: $90/seat/month (starts at)
• Sales Hub Enterprise: $150/seat/month (starts at)

What's Included:

• Professional: 3,000 HubSpot Credits, ABM tools, coaching playlists, call transcription, playbooks, sequences, forecasting
• Enterprise: 5,000 HubSpot Credits, conversation intelligence, custom objects, lead routing, advanced permissions

Hidden Costs:

• Mandatory Professional Onboarding: $1,500 one-time
• Mandatory Enterprise Onboarding: $3,500 one-time
• HubSpot Credits (AI/automation) are consumable add-ons
• Commerce Hub/CPQ requires separate purchase
• Multi-seat bundles often required

True Cost Analysis: A 5-seat Professional plan costs $5,400/year in seats + $1,500 onboarding = $6,900 first year. Advanced features like CPQ require Commerce Hub seats, potentially doubling costs. Reddit users report 10-30% price increases at renewal.

ZoomInfo Sales Pricing

ZoomInfo pricing is entirely quote-based with industry estimates ranging widely.

Estimated Pricing Tiers (from industry sources):

• Professional: ~$14,995/year - basic contact/company data, ~5,000 credits
• Advanced: ~$22,000-$28,000/year - intent signals, technographics, larger credits
• Elite/Enterprise: $35,000-$50,000+/year - full suite, org charts, scoops

What's Included:

• Seats/licenses and monthly export credits
• Contact/company profiles and basic integrations
• Higher tiers add intent data, technographics, org charts, API access
• Advanced features: Copilot, Engage, Chorus

Hidden Costs:

• Credit overage charges
• Add-ons: Streaming Intent, technographics, Enrich, Engage
• Annual auto-renewal with 60-day cancellation notice
• 10-20% uplift at renewal reported by users

True Cost Analysis: Community reports indicate typical spends between $15k-$45k/year. Small accounts report $3k/year promotional deals. Enterprise packages exceed $50k/year. Renewal increases are common. Sources: Cognism, FiftyFiveAndFive

What Are the Top Pain Points for Each Platform?

Reevo: Top 3 Concerns

Reevo is too new for extensive user feedback, but Reddit discussions reveal early concerns:

1. No Public Pricing ⚠️

Severity: High - Users cannot budget without sales conversations

Evidence:

• "Whats the cost of Reevo?" - Reddit Discussion

2. Meeting Recording Without Consent

Concern: Privacy and transparency issues

Evidence:

• "noticed they record every meeting without telling customers. ... UI looks like V0." - Reddit Discussion

3. Unproven Platform

Concern: No customer reviews or testimonials

With 0 G2 reviews and minimal public customer feedback, Reevo is an unproven choice compared to established platforms.

Apollo.io: Top 3 Pain Points

1. Data Quality Issues ⚠️ Critical

Severity: High - 19-26% bounce rates reported

• Inaccurate Data / email & phone verification issues — 490 mentions
• Contact data accuracy / outdated contacts — 423 mentions

Evidence:

• "We tested several alternatives including Apollo. Apollo can appear to be a good choice for email enrichment and outreach, but most users are not satisfied with its deliverability rates and data quality... We ran tests and found a 19-26% bounce rate using a bulk email provider... 'unlimited' plans also have hidden limits, such as daily limits that slow your outreach efforts down." - Reddit Discussion

2. Hidden Credit Limits

Severity: High - "Unlimited" plans aren't truly unlimited

• Limited features on free plan / export limits — 431 mentions

Evidence:

• "Apollo increased prices and removed the 10k free apollo accounts. Prepare for the worst." - Reddit Discussion

3. Integration Limitations

Severity: Medium - Missing features and integration limits

• Missing Features / integration limits — 638 mentions
• Learning Curve / onboarding challenges — 473 mentions

HubSpot Sales Hub: Top 3 Pain Points

1. Feature Paywalls ⚠️ Critical

Severity: High - Essential features locked behind expensive tiers

• Missing features locked behind higher tiers — 467 mentions
• Expensive for smaller businesses as you scale — 279 mentions

Evidence:

• "The new AI powered quoting tool looks really cool... you can have Sales Hub Enterprise and you need to pay extra for commerce hub is insane." - Reddit Discussion
• "I can't do the only things I needed it for - email workflows and sales sequences. So frustrated!" - Reddit Discussion

2. High Total Cost of Ownership

Severity: High - Onboarding fees and add-ons drive up costs

• Steep learning curve / data import complexity — 409 mentions

Evidence:

• "It feels like an erector set out of a box that needs a lot of building... Hidden cost is committing extra resources to deploying advanced functionality." - Reddit Discussion

3. Limited Customization

Severity: Medium - Rigid platform structure

• Limited features vs cheaper alternatives / limited customization — 404 mentions
• Limited customization — 274 mentions

Evidence:

• "Everyday I feel like I encounter new bugs with the platform." - G2 Review

ZoomInfo Sales: Top 3 Pain Points

1. Pricing Opacity & High Cost ⚠️ Critical

Severity: High - No transparent pricing, high costs, aggressive contracts

Evidence:

• "We have them ATM, it's absolutely scandalous how much they charge vs the value from it." - Reddit Discussion
• "How much does ZoomInfo actually cost? So much conflicting info online and they hide their pricing on the website. Super sketchy." - Reddit Discussion

2. Contract Lock-In

Severity: High - Auto-renewal clauses and cancellation restrictions

Evidence:

• "Their contracts- auto-Renewal clause in bold on page 2 ... if you miss the window, you're locked in." - Reddit Discussion
• Trustpilot Review

3. Data Accuracy Issues

Severity: Medium - Despite "accurate data" being top pro, outdated info is top con

• Inaccurate data — 248 mentions
• Outdated accounts — 247 mentions
• Outdated contacts — 222 mentions
• Outdated information — 200 mentions

How Do These Platforms Position Themselves?

Reevo: AI-Native Integrated RevOps

Reevo positions itself as the "AI-native Revenue Operating System" designed to eliminate tool sprawl. It promises a single platform combining prospecting (Find), outreach (Connect), conversation intelligence (Sell), and CRM (Manage).

Target Customers: Startups and SMBs seeking to consolidate their GTM stack

Key Messaging: "Stop managing software. Start showing up human." - Focus on reducing integration tax and swivel-chair workflows

Competitive Attack: "Your sales stack is a dinosaur" - targeting companies frustrated with managing multiple point solutions

Apollo.io: Value-Driven Data + Engagement

Apollo.io positions as the affordable all-in-one alternative to multiple point tools. With 210M+ contacts and integrated engagement features, it targets cost-conscious teams.

Target Customers: BDRs, small sales teams, startups to mid-market

Key Messaging: "All-in-one sales intelligence platform" - data enrichment, engagement, and AI in one place at a competitive price

Competitive Attack: Against premium players like ZoomInfo on price; against point solutions on consolidation

HubSpot Sales Hub: Ecosystem Integration Leader

HubSpot positions Sales Hub as part of a unified customer platform. It leverages its massive ecosystem of integrations and the free CRM to drive adoption.

Target Customers: Growing companies already using HubSpot products; marketing-sales alignment seekers

Key Messaging: "AI-powered tools to build pipelines and close deals" - Smart CRM with native integrations across Marketing, Service, and Commerce Hubs

Competitive Attack: "One platform for your entire customer journey" - selling unified platform approach vs. point solutions

ZoomInfo Sales: Premium Data Intelligence

ZoomInfo positions as the data intelligence leader for serious B2B sellers. It emphasizes data quality, buyer intent, and advanced features.

Target Customers: Mid-market to enterprise sales organizations prioritizing data quality and willing to pay premium prices

Key Messaging: "The biggest, most accurate, and most frequently refreshed database" - premium intelligence for revenue teams

Competitive Attack: Data quality and coverage against all competitors; comprehensive GTM platform against data-only providers

Feature Comparison: What's Actually Included?

Strengths and Weaknesses Summary

Reevo

Strengths:

• Vertically integrated platform eliminating tool sprawl
• AI-native features: smart email composer, auto-logging, Ask Reevo Copilot
• Includes dialer, sequences, meeting intelligence, and CRM in one platform
• Startup program with 50% off first year
• Fast time-to-value promised (minutes to onboard)

Weaknesses:

• Zero G2 reviews or customer testimonials
• No public pricing creates budgeting uncertainty
• Unproven platform with limited market traction
• Privacy concerns around meeting recording
• Max 10 users on Pro plan limits scaling teams

Apollo.io

Strengths:

• Strong G2 rating (4.7/5) with 9,238 reviews
• Affordable pricing starting at $49/user/month
• Large database (210M+ contacts, 35M companies)
• Free tier available for testing
• Active user community and subreddit

Weaknesses:

• Data quality issues with 19-26% bounce rates reported
• "Unlimited" plans have hidden Fair Use caps
• Recent price increases and removal of generous free tier
• Integration limitations compared to premium platforms
• Learning curve for onboarding

HubSpot Sales Hub

Strengths:

• Most reviews (13,150) indicating wide adoption
• Best-in-class ecosystem integration
• Free CRM to start
• Strong UI and ease of use (1,286 mentions)
• Comprehensive feature set across Professional and Enterprise tiers

Weaknesses:

• Essential features locked behind higher tiers (467 mentions)
• Mandatory onboarding fees ($1,500-$3,500)
• CPQ/Commerce Hub requires separate purchase
• Price increases at renewal
• Steep learning curve for advanced features (409 mentions)

ZoomInfo Sales

Strengths:

• Premium data quality (526 mentions of accurate contacts)
• Largest B2B database with org charts and intent data
• Enterprise-grade features: Copilot, Engage, Chorus
• Strong integrations with major CRMs
• Frequent data refresh cycles

Weaknesses:

• Completely opaque pricing with $15k-$50k+ annual costs
• Aggressive auto-renewal contracts with 60-day cancellation notice
• Data accuracy issues despite premium positioning (248 mentions)
• Credit overage charges
• Poor cancellation experience reported

Key Insights: Common Themes Across All Platforms

1. The "Unlimited" Lie

Both Apollo.io and ZoomInfo advertise "unlimited" plans but have Fair Use policies and credit caps. HubSpot has similar limitations with HubSpot Credits. Only Reevo's usage-based model is transparent about limits upfront.

2. Hidden Costs Everywhere

• Reevo: No public pricing makes budgeting impossible
• Apollo.io: Credit purchases beyond base plans
• HubSpot: Mandatory $1,500-$3,500 onboarding fees + Commerce Hub
• ZoomInfo: Credit overages, add-ons, renewal uplifts

3. Data Quality Is Hard

Even premium ZoomInfo faces 248 mentions of inaccurate data. Apollo.io users report 19-26% bounce rates. The reality: no platform has perfect data, and you'll need data hygiene processes regardless of vendor.

4. Feature Paywalls Drive Frustration

HubSpot's tiered approach (467 mentions of missing features) mirrors the industry trend of locking essential capabilities behind premium tiers. This drives buyers to higher-cost plans than initially budgeted.

5. The New Platform Risk

Reevo's zero reviews represent a real risk. While it may offer cutting-edge AI features, lack of customer validation makes it a gamble compared to proven alternatives.

Which Platform Should You Choose?

Choose Reevo if:

• You're a VC-backed startup (≤20 employees) qualifying for 50% off
• You want to eliminate tool sprawl with a single platform
• You're comfortable being an early adopter
• You need all-in-one: prospecting, engagement, CRM, and intelligence
• You can commit to a sales conversation without public pricing

⚠️ Risk: Zero customer reviews means you're taking a leap of faith.

Choose Apollo.io if:

• You need affordable pricing ($49-$79/user/month)
• You want a large contact database (210M+)
• You're okay with 19-26% bounce rates
• You need basic engagement + data in one platform
• You want to test with a free tier first

✅ Best for: Budget-conscious teams and SMBs needing good-enough data

Choose HubSpot Sales Hub if:

• You're already using HubSpot Marketing or CRM
• You prioritize ecosystem integration
• You need strong native CRM capabilities
• You can absorb $1,500-$3,500 onboarding fees
• You want the most mature platform (13,150 reviews)

✅ Best for: Marketing-sales alignment and growing companies invested in HubSpot ecosystem

Choose ZoomInfo Sales if:

• Data quality is your #1 priority
• You have $15k-$50k+ annual budget
• You need buyer intent signals and org charts
• You're mid-market or enterprise
• You can navigate complex contracts

✅ Best for: Enterprise teams where data accuracy justifies premium pricing

Final Verdict

There's no clear winner - it depends on your priorities:

• Best Value: Apollo.io at $49-$79/user/month with largest database
• Best Ecosystem: HubSpot Sales Hub if you're invested in HubSpot
• Best Data Quality: ZoomInfo Sales if budget allows
• Biggest Risk/Reward: Reevo if you're an early-stage startup willing to bet on AI-native

Most teams will find Apollo.io or HubSpot Sales Hub offer the best balance of features, pricing, and proven track record. ZoomInfo is worth the premium only if data quality is mission-critical. Reevo remains unproven until it builds a customer base.

Sources & Links

Company Websites

• Reevo | Pricing | Startup Program
• Apollo.io
• HubSpot Sales Hub | Pricing
• ZoomInfo Sales | Pricing

G2 Reviews

• Reevo G2 Page
• Apollo.io G2 Reviews (4.7/5, 9,238 reviews)
• HubSpot Sales Hub G2 Reviews (4.4/5, 13,150 reviews)
• ZoomInfo Sales G2 Reviews (4.5/5, 8,871 reviews)

Reddit Discussions

Reevo:

• Reevo just raised $80M, how's it different from Clay?
• GTM Engineering Discussion

Apollo.io:

• r/UseApolloIo Community
• How do you guys use apollo.io?
• Apollo increased prices and removed free accounts

HubSpot Sales Hub:

• Sales Hub Pro Pricing
• New Quotes tool not being part of SalesHub is frustrating
• HubSpot's jump from Starter to Pro pricing utterly absurd
• Is Hubspot actually worth it?

ZoomInfo Sales:

• ZoomInfo Pricing Discussion
• How much does ZoomInfo actually cost?
• Terminating ZoomInfo contract
• ZoomInfo software review

Additional Resources

• Cognism: ZoomInfo Pricing Guide
• FiftyFiveAndFive: ZoomInfo Pricing 2025
• ZoomInfo Trustpilot Reviews